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General Mills Inc


Grain Mill Products

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Charts data: {"Earnings":[{"time":"2014-05-24","value":1824400000},{"time":"2015-05-30","value":1221300000},{"time":"2016-05-28","value":1697400000},{"time":"2017-05-27","value":1657500000},{"time":"2018-05-26","value":2131000000},{"time":"2019-05-25","value":1752700000},{"time":"2020-05-30","value":2181200000},{"time":"2021-05-29","value":2339800000},{"time":"2022-05-28","value":2707300000},{"time":"2023-05-27","value":2593900000}],"Sales":[{"time":"2014-05-24","value":17909600000},{"time":"2015-05-30","value":17630300000},{"time":"2016-05-28","value":16563100000},{"time":"2017-05-27","value":15619800000},{"time":"2018-05-26","value":15740400000},{"time":"2019-05-25","value":2043900000},{"time":"2020-05-30","value":2045600000},{"time":"2021-05-29","value":2189200000},{"time":"2022-05-28","value":2134300000},{"time":"2023-05-27","value":1957400000}],"Net Margins":[{"time":"2014-05-24","value":0.10186715504533882},{"time":"2015-05-30","value":0.06927278605582435},{"time":"2016-05-28","value":0.1024808157893148},{"time":"2017-05-27","value":0.10611531517689086},{"time":"2018-05-26","value":0.13538410713831922},{"time":"2019-05-25","value":0.8575272762855326},{"time":"2020-05-30","value":1.0662886194759484},{"time":"2021-05-29","value":1.0687922528777636},{"time":"2022-05-28","value":1.2684720985803308},{"time":"2023-05-27","value":1.3251762542147747}],"Assets":[{"time":"2014-05-24","value":23145700000},{"time":"2015-05-30","value":21964500000},{"time":"2016-05-28","value":21712300000},{"time":"2017-05-27","value":21812600000},{"time":"2018-05-26","value":30624000000},{"time":"2019-05-25","value":30111200000},{"time":"2020-05-30","value":30806700000},{"time":"2021-05-29","value":31841900000},{"time":"2022-05-28","value":31090100000},{"time":"2023-05-27","value":31451700000}],"Stockholders Equity":[{"time":"2014-05-24","value":7005400000},{"time":"2015-05-30","value":5392700000},{"time":"2016-05-28","value":5307100000},{"time":"2017-05-27","value":4685500000},{"time":"2018-05-26","value":6492400000},{"time":"2019-05-25","value":7367700000},{"time":"2020-05-30","value":8349500000},{"time":"2021-05-29","value":9773200000},{"time":"2022-05-28","value":10788000000},{"time":"2023-05-27","value":10700000000}],"ROE":[{"time":"2014-05-24","value":0.26042767008307877},{"time":"2015-05-30","value":0.22647282437369035},{"time":"2016-05-28","value":0.31983569180908594},{"time":"2017-05-27","value":0.35375093373172556},{"time":"2018-05-26","value":0.32822993038013676},{"time":"2019-05-25","value":0.2378897077785469},{"time":"2020-05-30","value":0.2612371998323253},{"time":"2021-05-29","value":0.23940981459501495},{"time":"2022-05-28","value":0.25095476455320725},{"time":"2023-05-27","value":0.24242056074766355}],"ROA":[{"time":"2014-05-24","value":0.12777319329292267},{"time":"2015-05-30","value":0.09457533747638235},{"time":"2016-05-28","value":0.12469429770222408},{"time":"2017-05-27","value":0.117656767189606},{"time":"2018-05-26","value":0.08193900208986415},{"time":"2019-05-25","value":0.08647280746034698},{"time":"2020-05-30","value":0.09954652721648213},{"time":"2021-05-29","value":0.10293669661672199},{"time":"2022-05-28","value":0.11544510953647624},{"time":"2023-05-27","value":0.11200030522992398}]}

General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and salty snacks, ice cream, nutrition bars, wellness beverages, and savory and grain snacks, as well as various organic products, including frozen and shelf-stable vegetables. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food. The company markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jus-Rol, Kitano, Kix, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Wilderness, Yoki, and Yoplait trademarks. It sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. The company operates 466 leased and 392 franchise ice cream parlors. General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota.


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In the chart Earnings are multiplied by this value.

Earnings Growth 8.4%
Earnings Stability 83%

Competitiveness and MOAT

High margins render the company resilient under dire circumstances, hence able to drive competitors out or acquire them. ROE and ROA measure the average flow generated by each invested dollar. Their marginal value is a forecast of future growth, and it is considered by Buffett and Munger the most important single indicator.

Net Margin6.9%10%11%14%86%110%110%130%130%120%

What is the average Net Margin?

The average Net Margin over the past 5 years is +95.36%.

What is the trend of Net Margin?

The trend of Net Margin over the past 5 years is +20.53%.

What is the average Return on Assets (ROA)?

The average ROA over the past 5 years is +9.97%.

What is the trend of Return on Assets (ROA)?

The trend of ROA over the past 5 years is +0.69%.

What is the average Return on Equity (ROE)?

The average ROE over the past 5 years is +26%.

What is the trend of Return on Equity (ROE)?

The trend of ROE over the past 5 years is -1.18%.

Safety & Stabiliy

Being debt the number one cause of investment losses and company death, the ratio Debt/FCF is of utmost importance to guarantee safety. On the other hand the Graham’s stability measures the drawdown of earnings, hence indicating the reliability of the flow generated by the company.

Debt FCF5.234.555.487.156.384.856.004.546.415.69
Debt Equity1.781.752.022.441.971.871.511.161.251.37
Graham Stability--100%100%96%100%100%100%100%96%

What is the Debt/FCF?

The Debt/FCF trailing twelve month is 5.69.

What is the trend of Debt/FCF?

The trend of Debt/FCF over the past 5 years is -0.23.

What is the Graham’s Stability?

Graham’s Stability measure stands at 0.96.


Growth can be dangerous when forecasting, simply projecting the current growth is in general wrong. A company passes through multiple phases, from being young and unprofitable, to the first periods of profitability and high growth, until it arrives at a period of regime with limited growth. Identifying in which phase the company is in may help forecasting.

Net Income6.2%4%5.9%-4.2%1%
Stockholders Equity11%11%8.6%-0.82%2.6%

What is the 5 year Revenue CAGR?

The Revenue CAGR over the past 5 years is -34.09%.

What is the trend of Revenue growth?

The trend of Revenue growth rate over the past 5 years is +0.14%.

What is the 5 year Earnings CAGR?

The Earnings CAGR over the past 5 years is +4.01%.

What is the trend of Earnings growth?

The trend of Earnings growth rate over the past 5 years is +1.01%.

What is the 5 year Equity CAGR?

The Equity CAGR over the past 5 years is +10.51%.

What is the trend of Equity growth?

The trend of Equity growth rate over the past 5 years is +2.62%.

What is the 5 year FCF CAGR?

The FCF CAGR over the past 5 years is -1.19%.

What is the trend of FCF growth?

The trend of FCF growth rate over the past 5 years is -1.45%.