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Criteo S.a.


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Charts data: {"Earnings":[{"time":"2014-12-30","value":45556000},{"time":"2015-12-30","value":59553000},{"time":"2016-12-30","value":82272000},{"time":"2017-12-30","value":91214000},{"time":"2018-12-30","value":88644000},{"time":"2019-12-30","value":90745000},{"time":"2020-12-30","value":71679000},{"time":"2021-12-30","value":134456000},{"time":"2022-12-30","value":8952000},{"time":"2023-12-30","value":53259000}],"Sales":[{"time":"2014-12-30","value":988249000},{"time":"2015-12-30","value":1323169000},{"time":"2016-12-30","value":1799146000},{"time":"2017-12-30","value":2296692000},{"time":"2018-12-30","value":2300314000},{"time":"2019-12-30","value":2261516000},{"time":"2020-12-30","value":2072617000},{"time":"2021-12-30","value":2254235000},{"time":"2022-12-30","value":2017003000},{"time":"2023-12-30","value":1949445000}],"Net Margins":[{"time":"2014-12-30","value":0.04609769400222009},{"time":"2015-12-30","value":0.045007856139314024},{"time":"2016-12-30","value":0.04572836223408217},{"time":"2017-12-30","value":0.03971538194934279},{"time":"2018-12-30","value":0.03853560861691056},{"time":"2019-12-30","value":0.040125738663798975},{"time":"2020-12-30","value":0.0345838136037676},{"time":"2021-12-30","value":0.059645955279729046},{"time":"2022-12-30","value":0.00443826806405345},{"time":"2023-12-30","value":0.027320083408354685}],"Assets":[{"time":"2015-12-30","value":841719000},{"time":"2016-12-30","value":1211186000},{"time":"2017-12-30","value":1531300000},{"time":"2018-12-30","value":1597135000},{"time":"2019-12-30","value":1790384000},{"time":"2020-12-30","value":1853410000},{"time":"2021-12-30","value":1983591000},{"time":"2022-12-30","value":2348894000},{"time":"2023-12-30","value":2431919000}],"Stockholders Equity":[{"time":"2014-12-30","value":416355000},{"time":"2015-12-30","value":479023000},{"time":"2016-12-30","value":609877000},{"time":"2017-12-30","value":897698000},{"time":"2018-12-30","value":967891000},{"time":"2019-12-30","value":1037988000},{"time":"2020-12-30","value":1152687000},{"time":"2021-12-30","value":1198320000},{"time":"2022-12-30","value":1081106000},{"time":"2023-12-30","value":1111391000}],"ROE":[{"time":"2014-12-30","value":0.10941624335002582},{"time":"2015-12-30","value":0.1243217966569455},{"time":"2016-12-30","value":0.13489933216041924},{"time":"2017-12-30","value":0.10160878157242191},{"time":"2018-12-30","value":0.09158469290446962},{"time":"2019-12-30","value":0.0874239393904361},{"time":"2020-12-30","value":0.06218427031796142},{"time":"2021-12-30","value":0.11220375191935376},{"time":"2022-12-30","value":0.008280409136569402},{"time":"2023-12-30","value":0.047921028692872264}],"ROA":[{"time":"2015-12-30","value":0.09068822255408278},{"time":"2016-12-30","value":0.09990538199748016},{"time":"2017-12-30","value":0.09001763207731993},{"time":"2018-12-30","value":0.09210680374545671},{"time":"2019-12-30","value":0.07887358242701008},{"time":"2020-12-30","value":0.058716096276592876},{"time":"2021-12-30","value":0.0775442114831132},{"time":"2022-12-30","value":0.01790672546313286},{"time":"2023-12-30","value":0.03175187989402608}]}

Criteo S.A., a technology company, provides marketing and monetization services on the open Internet in North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. It also offers Criteo AI Engine solutions, including lookalike finder, recommendation, and predictive bidding algorithms; dynamic creative optimization+, which assembles customized creative advertising content by optimizing each individual creative component in the advertisement; software systems and processes, which enable data synchronization, storage, and analysis of distributed computing infrastructure in various geographies, as well as fast data collection and retrieval using multi-layered caching infrastructure; and experimentation platform, an offline/online testing platform to enhance the capabilities and effectiveness of prediction models. In addition, the company provides Criteo Marketing Solutions that allow commerce companies to address various marketing goals by engaging their consumers with personalized ads across the web, mobile, and offline store environments; and Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet. Further, it offers real-time advertising technology and trading infrastructure, delivering advanced media buying, selling, and packaging capabilities for media owners, agencies, performance advertisers, and third-party AdTech platforms. It serves companies in digital retail, travel, and classifieds industries. Criteo S.A. was incorporated in 2005 and is headquartered in Paris, France.


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In the chart Earnings are multiplied by this value.

Earnings Growth -12%
Earnings Stability 9.8%

Competitiveness and MOAT

High margins render the company resilient under dire circumstances, hence able to drive competitors out or acquire them. ROE and ROA measure the average flow generated by each invested dollar. Their marginal value is a forecast of future growth, and it is considered by Buffett and Munger the most important single indicator.

Net Margin4.5%4.6%4%3.9%4%3.5%6%0.44%2.7%2.7%

What is the average Net Margin?

The average Net Margin over the past 5 years is +3.41%.

What is the trend of Net Margin?

The trend of Net Margin over the past 5 years is -0.39%.

What is the average Return on Assets (ROA)?

The average ROA over the past 5 years is +5.95%.

What is the trend of Return on Assets (ROA)?

The trend of ROA over the past 5 years is -1.33%.

What is the average Return on Equity (ROE)?

The average ROE over the past 5 years is +6.83%.

What is the trend of Return on Equity (ROE)?

The trend of ROE over the past 5 years is -1.16%.

Safety & Stabiliy

Being debt the number one cause of investment losses and company death, the ratio Debt/FCF is of utmost importance to guarantee safety. On the other hand the Graham’s stability measures the drawdown of earnings, hence indicating the reliability of the flow generated by the company.

Debt FCF----------
Debt Equity0.
Graham Stability--100%100%100%79%100%9%74%9%

What is the Debt/FCF?

The Debt/FCF trailing twelve month is -.

What is the trend of Debt/FCF?

The trend of Debt/FCF over the past 5 years is -.

What is the Graham’s Stability?

Graham’s Stability measure stands at 0.09.


Growth can be dangerous when forecasting, simply projecting the current growth is in general wrong. A company passes through multiple phases, from being young and unprofitable, to the first periods of profitability and high growth, until it arrives at a period of regime with limited growth. Identifying in which phase the company is in may help forecasting.

Net Income-6%-9.7%-9.4%490%27%
Stockholders Equity9%2.8%-1.2%2.8%-4.1%

What is the 5 year Revenue CAGR?

The Revenue CAGR over the past 5 years is -3.26%.

What is the trend of Revenue growth?

The trend of Revenue growth rate over the past 5 years is -5.58%.

What is the 5 year Earnings CAGR?

The Earnings CAGR over the past 5 years is -9.69%.

What is the trend of Earnings growth?

The trend of Earnings growth rate over the past 5 years is +26.63%.

What is the 5 year Equity CAGR?

The Equity CAGR over the past 5 years is +2.8%.

What is the trend of Equity growth?

The trend of Equity growth rate over the past 5 years is -4.06%.

What is the 5 year FCF CAGR?

The FCF CAGR over the past 5 years is -.

What is the trend of FCF growth?

The trend of FCF growth rate over the past 5 years is -.